A new generation of shirt makers have launched a new brand, theneymar, which is using the World Cup as its launch platform.

A team of three has been working on the concept for months, and is looking to raise $50,000 by the end of the month to pay for their manufacturing.

Theneymar says the shirts will be available to buy from retailers and online soon.

“Theneymars World Cup shirts are designed to help our community and supporters feel good about the World cup,” the company’s managing director, Ben Siegel, said.

“A new generation has been born.”

Theneyar says it will take on a global audience, and will focus on creating products that are made in the community, rather than competing with the likes of Adidas.

Mr Siegel says he was inspired to create the shirts after his son’s World Cup experience.

“His shirt was one of the best things that happened to him,” Mr Siegel said.

Theneys shirts will not only be available online, but will be on sale at the Aussie Sports Retailer in Melbourne.

“We’re doing it with the same passion and drive as theneymaries shirts, but with a global reach,” he said.

This year, the ASEAN team will play in the final of the Copa America, a competition that is expected to be played in just four weeks.

The Sydney Harbour Bridge will also host the final on May 4.

For more information, visit theneyar.com.au.

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