Three of the world’s best footballing brands have made a world-record £100 million bid for the logo of the 2018 World Cup.
It comes as FIFA prepares to make the 2019 tournament the world cup’s official date.
It’s believed the bids from four of the five biggest football clubs are worth more than the 2022 World Cup in Russia, which is already scheduled to be held in 2018.
“This is an incredible opportunity for the sport and for the brand,” said FIFA chief executive Jerome Valcke.
“The bid is one of the largest ever and is well worth the effort to reach this agreement.”
The bid was revealed by the football clubs in a letter seen by the Financial Times on Monday, which also included details of the bid.FIFA’s World Cup bid team are in talks with the clubs to secure the rights to the logo, which will be used for the World Cup, as well as the FIFA World Player of the Year award and the FIFA Club of the Decade trophy.
It is believed that clubs will pay between $500 million and $1 billion ($1.2 billion to $1.7 billion) to have the logo used.
The bid will also include the logo’s distribution rights, which are being negotiated.
A representative from the six football clubs is also working on a joint bid.