Netflix has partnered with Hulu and Apple TV to stream live sports on the streaming video service.
The streaming video company will stream Euro and World Cup matches from around the world through the streaming service starting in September, the Wall Street New York reported Friday.
Hulu will stream the same matches through Apple TV on Sept. 12 and Oct. 4, respectively, the report said.
Apple TV users will also be able to stream a handful of other international soccer events including the Euro and Pan American Games.HBO, Amazon, ESPN and other major cable channels have been rolling out live sports streaming for several years.
But the first live sporting event to be streamed on Apple TV is the World Cup.
The sports channel is offering exclusive live coverage for the tournament starting at 9 p.m.
ET on Sept 27 and the tournament will continue until 10 a.m., which is when the tournament is set to end.
The news comes on the heels of HBO unveiling a new subscription service for fans.
HBO Go, launched earlier this year, allows users to access premium channels on a wide range of devices.